{"id":52836,"date":"2026-05-11T15:26:51","date_gmt":"2026-05-11T13:26:51","guid":{"rendered":"https:\/\/terrahominis.com\/?p=52836"},"modified":"2026-05-11T15:26:51","modified_gmt":"2026-05-11T13:26:51","slug":"%f0%9f%8d%87-oui-au-bordeaux-loving-un-webinaire-qui-redonne-confiance-au-vignoble-bordelais","status":"publish","type":"post","link":"https:\/\/terrahominis.com\/en\/%f0%9f%8d%87-oui-au-bordeaux-loving-un-webinaire-qui-redonne-confiance-au-vignoble-bordelais\/","title":{"rendered":"\ud83c\udf47 Oui au Bordeaux Loving : un webinaire qui redonne confiance au vignoble bordelais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52836\" class=\"elementor elementor-52836\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2f89b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2f89b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68719ca\" data-id=\"68719ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06afd67 elementor-widget elementor-widget-heading\" data-id=\"06afd67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf47 Oui au Bordeaux Loving : un webinaire qui redonne confiance au vignoble bordelais<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee2e674 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee2e674\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8601782\" data-id=\"8601782\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8736db9 elementor-widget elementor-widget-image\" data-id=\"8736db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"432\" height=\"243\" src=\"https:\/\/terrahominis.com\/wp-content\/uploads\/2026\/05\/4-Copie-e1777974167103.jpg\" class=\"attachment-large size-large wp-image-52843\" alt=\"\" srcset=\"https:\/\/terrahominis.com\/wp-content\/uploads\/2026\/05\/4-Copie-e1777974167103.jpg 432w, https:\/\/terrahominis.com\/wp-content\/uploads\/2026\/05\/4-Copie-e1777974167103-300x169.jpg 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ffcc274 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ffcc274\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3daa7f4c\" data-id=\"3daa7f4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a06cbdb elementor-widget elementor-widget-text-editor\" data-id=\"1a06cbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Le webinaire \u00ab Bordeaux Loving \u00bb organis\u00e9 par Terra Hominis a \u00e9t\u00e9 un moment \u00e0 la fois riche et engag\u00e9, avec une ambition claire : r\u00e9pondre au <em>Bordeaux bashing<\/em> en donnant la parole \u00e0 celles et ceux qui font \u00e9voluer le vignoble au quotidien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf77 Un t\u00e9moignage fort au c\u0153ur du Bordeaux d\u2019aujourd\u2019hui<\/h3>\n\n\n\n<p>Au c\u0153ur de cette session, <strong>C\u00e9cile, du Vignoble Paill\u00e9<\/strong>, a partag\u00e9 avec transparence le d\u00e9veloppement de son domaine familial. Partie d\u2019une structure de 6 hectares, elle a su faire grandir le vignoble jusqu\u2019\u00e0 atteindre aujourd\u2019hui 35 hectares, en s\u2019appuyant sur une vision long terme et un mod\u00e8le collectif r\u00e9unissant 133 associ\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf3f Faire \u00e9voluer Bordeaux sans le d\u00e9nature<\/h3>\n\n\n\n<p>Son t\u00e9moignage illustre parfaitement la transformation en cours \u00e0 Bordeaux. Loin des clich\u00e9s, le domaine a su \u00e9voluer en diversifiant sa production, avec l\u2019introduction de vins blancs, ros\u00e9s et m\u00eame de c\u00e9pages moins traditionnels comme la Syrah, tout en conservant des vins de garde fid\u00e8les \u00e0 l\u2019identit\u00e9 bordelaise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf0d Repenser la commercialisation du vin<\/h3>\n\n\n\n<p>La r\u00e9flexion autour de la commercialisation a \u00e9galement \u00e9t\u00e9 centrale. Face aux mutations du march\u00e9, le domaine a progressivement \u00e9largi ses canaux de distribution : export, cavistes, salons, \u00e9v\u00e9nements\u2026 Une strat\u00e9gie plus directe, plus humaine, qui permet de recr\u00e9er du lien avec les consommateurs et de mieux valoriser les vins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf7d\ufe0f L\u2019\u0153notourisme comme nouveau levier<\/h3>\n\n\n\n<p>L\u2019un des axes forts abord\u00e9s pendant ce webinaire reste le d\u00e9veloppement de l\u2019\u0153notourisme, notamment autour du <strong>Ch\u00e2teau Franc Laporte<\/strong>. L\u2019objectif est clair : ouvrir davantage le domaine, accueillir les visiteurs et proposer des exp\u00e9riences immersives pour moderniser l\u2019image de Bordeaux et la rendre plus accessible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf31 Des d\u00e9fis bien r\u00e9els, des r\u00e9ponses concr\u00e8tes<\/h3>\n\n\n\n<p>Le webinaire n\u2019a pas \u00e9lud\u00e9 les d\u00e9fis auxquels la r\u00e9gion fait face : pression climatique, complexit\u00e9 du bio, baisse de consommation\u2026 Mais il a surtout mis en lumi\u00e8re la capacit\u00e9 d\u2019adaptation des vignerons, qui repensent leurs pratiques et leurs mod\u00e8les pour construire l\u2019avenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udd1d La force du collectif<\/h3>\n\n\n\n<p>Enfin, cette session a rappel\u00e9 un point essentiel : la force du collectif. Avec 133 associ\u00e9s engag\u00e9s, le domaine b\u00e9n\u00e9ficie d\u2019un v\u00e9ritable r\u00e9seau d\u2019ambassadeurs, qui participent activement \u00e0 son d\u00e9veloppement et \u00e0 son rayonnement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd1c Une dynamique qui continue<\/h3>\n\n\n\n<p>Une dynamique qui ne s\u2019arr\u00eate pas l\u00e0, avec notamment un \u00e9v\u00e9nement pr\u00e9vu \u00e0 Saint-\u00c9milion pour prolonger les \u00e9changes et continuer \u00e0 faire vivre cette vision d\u2019un Bordeaux en mouvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 Changer de regard sur Bordeaux<\/h3>\n\n\n\n<p>Au final, \u00ab Bordeaux Loving \u00bb porte bien son nom : une invitation \u00e0 d\u00e9passer les id\u00e9es re\u00e7ues et \u00e0 red\u00e9couvrir un vignoble en pleine \u00e9volution, port\u00e9 par des vignerons engag\u00e9s et une nouvelle g\u00e9n\u00e9ration de projets.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf47 Oui au Bordeaux Loving : un webinaire qui redonne confiance au vignoble bordelais Le webinaire \u00ab Bordeaux Loving \u00bb organis\u00e9 par Terra Hominis a \u00e9t\u00e9 un moment \u00e0 la fois riche et engag\u00e9, avec une ambition claire : r\u00e9pondre au Bordeaux bashing en donnant la parole \u00e0 celles et ceux qui font \u00e9voluer le [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":52839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"\ud83c\udf47 Oui au Bordeaux Loving : un webinaire qui redonne confiance au vignoble bordelais","_seopress_titles_desc":"Retour sur le webinaire \u00ab Bordeaux Loving \u00bb : C\u00e9cile du Vignoble Paill\u00e9 partage l\u2019\u00e9volution de son domaine, entre diversification, \u0153notourisme et renouveau du vignoble bordelais.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[10],"tags":[348,373,364,327],"class_list":["post-52836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-terra-hominis","tag-oenotourisme","tag-terra-hominis","tag-vignoble","tag-vin"],"views":24,"_links":{"self":[{"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/posts\/52836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/comments?post=52836"}],"version-history":[{"count":4,"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/posts\/52836\/revisions"}],"predecessor-version":[{"id":52848,"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/posts\/52836\/revisions\/52848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/media\/52839"}],"wp:attachment":[{"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/media?parent=52836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/categories?post=52836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terrahominis.com\/en\/wp-json\/wp\/v2\/tags?post=52836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}