Participatory winegrowing investment or winefunding is an alternative form of financing that enables winegrowers to create or develop a wine estate via the crowdfunding system. A win-win partnership:
A fundamentally human approach, which sets us apart from the forms of financing offered by banks and credit institutions.
Participatory winegrowing investment or winefunding is an alternative form of financing that enables winegrowers to create or develop a wine estate via the crowdfunding system.
A win-win partnership:
A fundamentally human approach, which sets us apart from the forms of financing offered by banks and credit institutions.
Terra Hominis is a structure specializing in the participative financing of winegrowing estates in order to facilitate the installation of winegrowers, the development and transmission of vineyards.
Terra Hominis supports environmentally-friendly winegrowers by creating co-owned vineyards through participatory financing, starting at €1,300 per share. We have chosen unregulated equity financing to select partners who share our values: conviviality, sharing, pleasure, and passing on to future generations.
It all began in the Parc Régional du Haut Languedoc, with the creation of our first Mas Angel vineyard. Since then, we’ve built some forty co-ownership projects in Occitanie, Bordeaux, the Loire, the Rhône Valley and Cognac, bringing together over 5000 associates who have become true ambassadors. Our projects enable young winegrowers to set up in business, vineyards to be handed down, and recognized vineyards to develop. Today, we wish to extend our project to all the wine-growing regions of France, in order to protect the diversity of our vineyards and help a new generation of winegrowers to set up in business.
Terra Hominis is a structure specializing in the participative financing of winegrowing estates in order to facilitate the installation of winegrowers, the development and transmission of vineyards.
Terra Hominis supports environmentally-friendly winegrowers by creating co-owned vineyards through participatory financing, starting at €1,300 per share. We have chosen unregulated equity financing to select partners who share our values: conviviality, sharing, pleasure, and passing on to future generations.
It all began in the Parc Régional du Haut Languedoc, with the creation of our first Mas Angel vineyard. Since then, we’ve built some fifty co-ownership projects in Occitanie, Bordeaux, the Loire, the Rhône Valley and Cognac, bringing together over 5000 associates who have become true ambassadors. Our projects enable young winegrowers to set up in business, vineyards to be handed down, and recognized vineyards to develop. Today, we wish to extend our project to all the wine-growing regions of France, in order to protect the diversity of our vineyards and help a new generation of winegrowers to set up in business.
The equity crowdfunding is revolutionizing the development of micro-enterprises and SMEs. And, between participative investment unregulated individual investment, crowdfunding donation, equity crowdfunding, peer-to-peer crowdfunding don’t get everything mixed up. Textually translated as “crowdfunding”, the crowdfunding is a simple technique whereby, to develop a project, its author calls on third parties other than institutional financiers such as banks, which are increasingly reluctant to grant loans. When the system was developed in the mid-2000s in the United States, it initially concerned artistic projects such as making a record or a short film. Thanks to social networks and the Internet, people in search of funds were able to benefit from a wide range of support. Crowdfunding operations can therefore support local initiatives as well as projects where subscribers share certain values. The mechanism takes different forms participative investment.
The equity crowdfunding is revolutionizing the development of micro-enterprises and SMEs. And, between participative investment unregulated individual investment, crowdfunding donation, equity crowdfunding, peer-to-peer crowdfunding don’t get everything mixed up. Textually translated as “crowdfunding”, the crowdfunding is a simple technique whereby, to develop a project, its author calls on third parties other than institutional financiers such as banks, which are increasingly reluctant to grant loans. When the system was developed in the mid-2000s in the United States, it initially concerned artistic projects such as making a record or a short film. Thanks to social networks and the Internet, people in search of funds were able to benefit from a wide range of support. Crowdfunding operations can therefore support local initiatives as well as projects where subscribers share certain values. The mechanism takes different forms participative investment.
First crowdfunding donations, with or without compensation: the subscriber will have the pleasure of having helped a project close to his or her heart, and may receive a copy of the CD financed, for example. Then there’s peer-to-peer lending, where you become a lender with or without interest.
This new system, where there’s no longer any need to go through a banking institution, is regulated by Ordinance no. 2014-559 of May 30, 2014 and involves going through approved web platforms. And the equity crowdfunding system, where backers carry out a share subscription in the capital of the company (usually a start-up) being helped.
Here too, the activity, which is close to stock market mechanisms, is regulated by the 2014 ordinance. On the other hand, the participatory financing project, and not a crowdfunding platform, has less restrictive rules. not a crowdfunding platform, has less restrictive rules.
First crowdfunding donations, with or without compensation: the subscriber will have the pleasure of having helped a project close to his or her heart, and may receive a copy of the CD financed, for example. Then there’s peer-to-peer lending, where you become a lender with or without interest.
This new system, where there’s no longer any need to go through a banking institution, is regulated by Ordinance no. 2014-559 of May 30, 2014 and involves going through approved web platforms. And the equity crowdfunding system, where backers carry out a share subscription in the capital of the company (usually a start-up) being helped.
Here too, the activity, which is close to stock market mechanisms, is regulated by the 2014 ordinance. On the other hand, the participatory financing project, and not a crowdfunding platform, has less restrictive rules. not a crowdfunding platform, has less restrictive rules.
In the case of Terra Hominis, a company specializing in participative winegrowing investment, the investor is not investing in a speculative and volatile financial product, since he is buying part of the land he co-owns, which will be leased to his farm.
The advantages are many: the winegrower who sells his vines can sell his property under good conditions, and the lessor of the vines can start up his winegrowing business without having to mobilize funds he doesn’t have to buy the land.
He can concentrate all his resources on the production and ageing of his wine. A fundamentally human approach, which makes the difference with other forms of financing, and explains the name of the structure: Terra Hominis, for “Terre des Hommes”. Far from being speculative, the participative winegrowing investments are made up of a limited number of partners, selected on the basis of their commitment to the Terra Hominis approach of investing in meticulously selected terroirs, to help winegrowers set up or develop new projects.
In the case of Terra Hominis, a company specializing in participative winegrowing investment, the investor is not investing in a speculative and volatile financial product, since he is buying part of the land he co-owns, which will be leased to his farm.
The advantages are many: the winegrower who sells his vines can sell his property under good conditions, and the lessor of the vines can start up his winegrowing business without having to mobilize funds he doesn’t have to buy the land.
He can concentrate all his resources on the production and ageing of his wine. A fundamentally human approach, which makes the difference with other forms of financing, and explains the name of the structure: Terra Hominis, for “Terre des Hommes”. Far from being speculative, the participative winegrowing investments are made up of a limited number of partners, selected on the basis of their commitment to the Terra Hominis approach of investing in meticulously selected terroirs, to help winegrowers set up or develop new projects.
The legal separation of land and operations means that there is no risk for the investor. We’re not dealing with the far-fetched, but with the tangible.
Land will increase in value. According to Christian Salvan, territory manager, responsible for the Hérault region at CerFrance, an accounting firm specializing in agriculture: “What’s interesting is that with this system ofwine-growing participative investment The winegrower works his vines, and thanks to the lease, he benefits from the outset from a clientele and a network of ambassadors, a classic concept for business ventures but as yet unknown in winegrowing”.
The legal separation of land and operations means that there is no risk for the investor. We’re not dealing with the far-fetched, but with the tangible.
Land will increase in value. According to Christian Salvan, territory manager, responsible for the Hérault region at CerFrance, an accounting firm specializing in agriculture: “What’s interesting is that with this system ofwine-growing participative investment The winegrower works his vines, and thanks to the lease, he benefits from the outset from a clientele and a network of ambassadors, a classic concept for business ventures but as yet unknown in winegrowing”.
A little money, a lot of affection. That, in a nutshell, is the formula invented by Ludovic Aventin with Terra Hominis and its system of participative investment in wine. By acquiring one or more shares in the capital of a groupement foncier that owns vineyards, you become a neo-winegrower by proxy, while helping winegrowers produce high-quality wine. “We are partners, not shareholders. Our aim is to give meaning to the money we invest. And we’ve already had to turn down some investors who were prepared to put in a lot of money. We want to preserve the human side and get to know each partner,” insists Ludovic Aventin.
This collective financingThe idea came to him with some friends, who wanted to buy an estate together when he was still a wine merchant in Rouen. His passion for rugby pushed him further down this path, emphasizing the values of the collective game and team spirit. In fact, for the first few projects, it was mainly enthusiasts of the oval ball and fine wines who invested.
A little money, a lot of affection. That, in a nutshell, is the formula invented by Ludovic Aventin with Terra Hominis and its system of participative investment in wine. By acquiring one or more shares in the capital of a groupement foncier that owns vineyards, you become a neo-winegrower by proxy, while helping winegrowers produce high-quality wine. “We are partners, not shareholders. Our aim is to give meaning to the money we invest. And we’ve already had to turn down some investors who were prepared to put in a lot of money. We want to preserve the human side and get to know each partner,” insists Ludovic Aventin.
This collective financingThe idea came to him with some friends, who wanted to buy an estate together when he was still a wine merchant in Rouen. His passion for rugby pushed him further down this path, emphasizing the values of the collective game and team spirit. In fact, for the first few projects, it was mainly enthusiasts of the oval ball and fine wines who invested.
“Our associates are kept informed of life in the vineyard, they come and take part in harvesting, blending and can have micro-cuvées named after them,” explains Terra Hominis founder Ludovic Aventin, proud to share with them these founding values of conviviality, friendship, respect for the land and a job well done. “The lowest price for a share, which can vary depending on the estate, is €1300. And rents are paid in kind, i.e. in bottles! Associates can resell their shares, but this is exceptional.
We’re more interested in passing on our expertise. In fact, we advise them to take as many shares as they have children, to pass on to them. And we’ve already got the children of some of our partners coming on board! By the end of 2023, the various estates acquired via wine-growing participative investment of Terra Hominis involved more than 3,900 associates.
“Our associates are kept informed of life in the vineyard, they come and take part in harvesting, blending and can have micro-cuvées named after them,” explains Terra Hominis founder Ludovic Aventin, proud to share with them these founding values of conviviality, friendship, respect for the land and a job well done. “The lowest price for a share, which can vary depending on the estate, is €1300. And rents are paid in kind, i.e. in bottles! Associates can resell their shares, but this is exceptional.
We’re more interested in passing on our expertise. In fact, we advise them to take as many shares as they have children, to pass on to them. And we’ve already got the children of some of our partners coming on board! By the end of 2023, the various estates acquired via wine-growing participative investment of Terra Hominis involved more than 3,900 associates.
For the Safer the public body responsible for land development and France’s leading operator in agriculture and viticulture, “what Terra Hominis offers is a rather interesting method of capitalization and financing. It’s an original and rather effective solution for transferring properties via participative investment “explains Frédéric André, General Manager of Safer Occitanie. ” We position ourselves as a project intermediary, and this enables Terra Hominis to acquire wine estates and install winegrowers on them via a groupement foncier viticole. This is one of the solutions we support, because we do indeed have a generation renewal problem”.
Today, a third of winegrowers and farmers are over 55, and in the years to come, thousands of agricultural and winegrowing properties will be faced with the problem of transfer and takeover. The Safer manages 20,000 hectares a year in the Occitanie region alone, and as such works closely with Terra Hominis to install young winegrowers and prepare the transfer of vineyards.
For the Safer the public body responsible for land development and France’s leading operator in agriculture and viticulture, “what Terra Hominis offers is a rather interesting method of capitalization and financing. It’s an original and rather effective solution for transferring properties via participative investment “explains Frédéric André, General Manager of Safer Occitanie. ” We position ourselves as a project intermediary, and this enables Terra Hominis to acquire wine estates and install winegrowers on them via a groupement foncier viticole. This is one of the solutions we support, because we do indeed have a generation renewal problem”.
Today, a third of winegrowers and farmers are over 55, and in the years to come, thousands of agricultural and winegrowing properties will be faced with the problem of transfer and takeover. The Safer manages 20,000 hectares a year in the Occitanie region alone, and as such works closely with Terra Hominis to install young winegrowers and prepare the transfer of vineyards.
When it comes to vineyard takeovers, Terra Hominis has been able to count on another major player: the French Chamber of Agriculture. In the Hérault region, the consular chamber supported the 2017 takeover of Domaine Lacroix-Vanel in Caux by young winemaker Marc-Olivier Bertrand.
Terra Hominis facilitated the financing of the takeover through participative wine investment, and also brought in investors who are not simply financiers, but enthusiasts with a strong bond with the estate. “In concrete terms, without Terra Hominis and the synergy of all the other partners, the project would never have come to fruition,” admits the Chamber of Agriculture technician.
The added value of this alternative form of financing, proposed by Ludovic Aventin, is that it enables us to secure the support of banks to secure the investment. Terra Hominis acts as a sort of financing intermediary. This new method of raising funds (so to speak) is an important element in facilitating the transfer of wine estates and helping to renew the generations of independent winegrowers.
In French winegrowing, we are witnessing a break with the generation of winegrowers who are retiring, and who have no takers. In the years to come, there will be more and more land available, but the candidates won’t necessarily have the financial means to take over. This is why Terra Hominis, playing the role of project promoter via participative wine investmentis a welcome addition to our winegrowing landscape.
When it comes to vineyard takeovers, Terra Hominis has been able to count on another major player: the French Chamber of Agriculture. In the Hérault region, the consular chamber supported the 2017 takeover of Domaine Lacroix-Vanel in Caux by young winemaker Marc-Olivier Bertrand.
Terra Hominis facilitated the financing of the takeover through participative wine investment, and also brought in investors who are not simply financiers, but enthusiasts with a strong bond with the estate. “In concrete terms, without Terra Hominis and the synergy of all the other partners, the project would never have come to fruition,” admits the Chamber of Agriculture technician.
The added value of this alternative form of financing, proposed by Ludovic Aventin, is that it enables us to secure the support of banks to secure the investment. Terra Hominis acts as a sort of financing intermediary. This new method of raising funds (so to speak) is an important element in facilitating the transfer of wine estates and helping to renew the generations of independent winegrowers.
In French winegrowing, we are witnessing a break with the generation of winegrowers who are retiring, and who have no takers. In the years to come, there will be more and more land available, but the candidates won’t necessarily have the financial means to take over. This is why Terra Hominis, playing the role of project promoter via participative wine investmentis a welcome addition to our winegrowing landscape.
